To Be Alpha was originally founded on the idea of human exceptionalism. The belief that anyone with a dream, desire, and belief, can pursue and achieve their dreams and desires.

We are still here. We still believe.

To Be Alpha is based on the belief that You Can. And You Will. Because You Do.

To Be Alpha is builds off the foundation of self-improvement but digs deeper into what it really takes to be great. The self-help and life coaching industry is full of scammers and keyboard jockeys that are afraid of their own shadow. We are winners. And we like winners.

• Winners do the work.
• Winners achieve by mastery.

Alpha is about doing the work.

Alpha is about figuring it out.

Alpha is about staying humble.

Alpha is about integrity.

Alpha is about wisdom and intellect.

Alpha is about power and strength.

Alpha is about going after what other’s believe is impossible.

Alpha is about becoming your best self.

There are many that do not understand what it means to be Alpha. Most talk about some sort of toxic masculinity and toxic behavior. We, for one, could care less about how average people think because we are not average. And two, we don’t have time to focus on negativity and useless opinions. We are too busy pursuing greatness.

Whatever anyone has to say about To Be Alpha, let them. If they want to be closed minded and believe they know best, more power to them. They may never understand. It is not your job to convince anyone about what is Alpha. The best thing you can do is show them what it means to be Alpha. And ultimately that means…

Be Bold. Be Wise. Become Your Best.